Privacy Policy
At Afri, safeguarding your privacy is our utmost priority. We prioritize your privacy throughout the design and development of our services and products, allowing you to trust them wholeheartedly and focus on forging meaningful connections. We understand and appreciate the trust you place in us when sharing your information, and we take this responsibility seriously.
Our Pledge to Privacy: Our products and services are thoughtfully designed with your privacy as a fundamental consideration. We engage experts from various domains, including legal, security, engineering, and product design, to ensure that privacy remains at the forefront of our decision-making processes.
Transparency is Key: We recognize that privacy policies often suffer from lack of clarity and complicated language, which can be a source of frustration. We take a different approach by striving to present our Privacy Policy and related documents in simple and understandable language. Our aim is for you to read and comprehend our policies, gaining a clear understanding of our privacy practices.
Dedicated to Security: We maintain dedicated teams focused on upholding the safety and security of your data. Through ongoing security updates and investments in our security measures, we continuously enhance the protection of your information. Your privacy matters to us, and we are committed to maintaining the highest standards of privacy, transparency, and security in order to earn and retain your trust.
PRIVACY POLICY
Greetings and welcome to the Privacy Policy of AFRI. We sincerely appreciate your effort in reviewing it as we value the trust you place in us. Our commitment is to maintain that trust by ensuring you have a clear understanding of the information we collect, the reasons behind its collection, how it is utilized, and the choices available to you regarding your information. This Policy has been crafted to communicate our privacy practices in straightforward language, minimizing the use of complex legal and technical terminology.
Effective as of July 19, 2023, this Privacy Policy governs our practices.
1. WHO WE ARE
The entity accountable for safeguarding your information in accordance with this Privacy Policy is Afri Dating USA.
2. WHERE THIS PRIVACY POLICY APPLIES
This Privacy Policy is applicable to the websites, apps, events, and other services offered under the AFRI brand. For ease of understanding, we collectively refer to these as our "services" throughout this Privacy Policy. To ensure absolute clarity, we have included links to this Privacy Policy on all relevant services.
Please note that certain services may have their own distinct privacy policies. If a specific service has its own privacy policy, that policy will take precedence over this Privacy Policy.
3. INFORMATION WE COLLECT
In order to facilitate the development of meaningful connections, it is essential for us to gather certain information about you. This includes basic profile details and your preferences regarding the individuals you would like to meet. Additionally, we collect information regarding your usage of our services, such as access logs. We may also obtain information from third parties, such as when you access our services through your social media account or import information from your social media account to complete your profile. If you require further details, we provide a more comprehensive explanation below.
INFORMATION YOU GIVE US:
When using our services, you have the option to provide us with specific information. This includes:
- Account Creation: When you create an account, you provide us with essential details like login credentials or phone number. Additionally, you provide basic information required for the service, such as your gender and date of birth.
- 2. Profile Completion: You have the choice to share additional information when completing your profile. This can include details about your personality, lifestyle, interests, and other relevant information. You may also upload content such as photos and videos, which may require access to your camera or photo album.
- 3. Paid Services and Purchases: If you subscribe to a paid service or make a direct purchase from us (excluding platforms like iOS or Android), you provide us or our payment service provider with information like your debit or credit card number or other financial details.
- 4. Surveys, Focus Groups, and Market Studies: When you participate in surveys, focus groups, or market studies, you contribute your insights, responses, and testimonials regarding our products and services.
- 5. Promotions, Events, and Contests: If you choose to participate in our promotions, events, or contests, we collect the information you provide during the registration or entry process.
- 6. Customer Support Interactions: When you contact our customer care team or reach out to us via social media, we collect the information shared during those interactions.
- 7. Information Shared about Others: If you provide us with information about other individuals (e.g., using a friend's contact details for a specific feature), we process this information on your behalf to fulfill your request.
Naturally, we also process your conversations with other users and the content you publish within the services as necessary for their operation.
INFORMATION WE RECEIVE FROM OTHERS:
In addition to the information, you may provide us directly, we receive information about you from others, including:
Users
Users may provide information about you as they use our services, for instance as they interact with you or if they submit a report involving you.
Social Media
You have the option to share information with us through your social media accounts. For example, if you choose to create or log into your AFRI account using your social media or other accounts (such as Facebook, Google, or Apple), or if you decide to upload information, such as photos, from your social media accounts (like Facebook or Instagram), onto our services.
OTHER PARTNERS
We may obtain information about you from our partners in certain circumstances. For instance, if AFRI accounts can be created through a partner's service, they may share registration information with us. Similarly, when AFRI ads are displayed on a partner's service, they may provide us with insights into the success of the advertising campaign. In accordance with applicable laws, we may also receive information about individuals who are suspected or convicted of engaging in malicious activities from third parties. This information assists us in maintaining the safety and security of our users.
INFORMATION GENERATED WHEN USING OUR SERVICES
When utilizing our services, various data is generated regarding your activity and the devices you use. Here are further details:
Usage Information: Your interactions with our services, such as logging in, feature usage, actions taken, displayed information, referral webpages, and interactions with other users, are collected. This includes the users you connect and interact with, message exchanges, and the volume of messages sent and received.
Device Information: We collect information about the device(s) you use to access our services, including IP address, device ID and type, app settings and characteristics, app crashes, advertising IDs (randomly generated numbers that can be reset in device settings), and identifiers associated with cookies or other technologies that uniquely identify a device or browser.
Other Information with Your Consent: With your explicit permission, we may collect precise geo-location data (latitude and longitude). This collection may occur in the background, even when you are not actively using the services, provided you have granted permission. If you decline permission, we will not collect your precise geo-location. Additionally, if you consent, we may collect photos and videos for publishing or participating in streaming features on our services. Cookies and Similar Data Collection Technologies: We utilize cookies and similar technologies (e.g., web beacons, pixels, SDKs) to recognize you and/or your device(s). Please note that while some web browsers offer a "Do Not Track" (DNT) feature, and DNT signals may be sent, our current response to such signals may vary as DNT standards are not yet uniform.
HOW WE USE INFORMATION
We use your information primarily to deliver and enhance our services. Additionally, we employ it to ensure your safety, provide relevant advertising, and improve our offerings. Here are specific reasons for using your information:
- Administering Your Account and Providing Services:
- Managing your account
- Offering customer support and addressing requests
- Personalizing pricing and facilitating transactions
- Communicating with you about our services
- Administering sweepstakes, contests, discounts, or other offers
- Facilitating Connections with Other Users:
- Recommending other users for potential connections
- Displaying user profiles to facilitate interactions.
- Operating Advertising and Marketing Campaigns:
- Assessing and measuring advertising campaign effectiveness
- Conducting marketing campaigns to promote AFRI
- Communicating about products or services of potential interest
- Improving and Developing Services:
- Conducting focus groups, market studies, and surveys
- Reviewing interactions with customer care teams for service enhancements
- Understanding user behavior to improve services (e.g., modifying features based on user feedback)
- Developing new features and services based on user requests.
- Fraud Detection and Prevention:
- Identifying and addressing suspected or alleged violations of our Terms of Use
- Enhancing understanding of violations and implementing countermeasures
- Retaining data related to Terms of Use violations for prevention purposes.
- Enforcing our rights and informing users about actions taken in response to their reports
- Ensuring Legal Compliance:
- Meeting legal requirements
- Assisting law enforcement agencies
HOW WE SHARE INFORMATION
As our aim is to facilitate meaningful connections within African communities, the primary sharing of user information occurs with other users. We also share information with service providers, partners who support our service operations, other Match Group companies for specific reasons outlined below, and, in some cases, legal authorities. Here are more details on information sharing practices.
WITH OTHER USERS
When you voluntarily disclose information on our service, including your public profile, it is shared with other users. It is important to exercise caution and ensure that the content you share is something you are comfortable being visible to others.
You have the option to control the visibility of your profile, specific content, or information by adjusting your privacy settings. If you choose to limit the audience for certain parts of your profile or specific content, it will be visible according to the settings you have chosen. In the event that someone submits a report regarding your activities, such as a claim of violating our Terms of Use or Community Guidelines, we may communicate the actions, if any, taken as a result of their report to the person who made the report.
WITH OUR SERVICE PROVIDERS AND PARTNERS:
We engage third-party service providers to assist us in operating and improving our services. These partners support us in various tasks such as data hosting, maintenance, analytics, customer care, marketing, advertising, payment processing, and security operations. We may also share information with partners involved in distributing and advertising our services. For instance, we may share limited, non-human readable information about you in hashed form with advertising partners. Before engaging any service provider or partner, we conduct a thorough vetting process, ensuring they adhere to strict confidentiality obligations.
WITHIN OUR NETWORK:
We share your information with affiliated companies for specific legitimate purposes, including:
FOR CORPORATE TRANSACTIONS:
In the event of a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or any change of ownership or control, we may transfer your information, either in whole or in part.
With Law Enforcement/When Required by Law:
We may disclose your information if necessary:
TO ENFORCE LEGAL RIGHTS
WE MAY SHARE INFORMATION:
WITH YOUR CONSENT OR AT YOUR REQUEST:
If you provide us with consent, we may share your information with third parties. We will be transparent about the reasons for sharing the information.
Non-Personal and Hashed Information:
We may utilize and share non-personal information (information that does not identify you) and personal information in hashed, non-human readable form under the circumstances described above. This information may be shared with other Match Group companies and third parties, including advertisers, for targeted advertising purposes and analysis. We may also combine this information with additional non-personal or hashed personal information from other sources.
Your Rights:
We want you to have control over your information. Here are some options and tools available to you:
PRIVACY RIGHTS:
Applicable privacy laws may grant you certain rights regarding your personal information, such as the right to review the data we hold about you (referred to as the right of access, right of portability, right to know, or similar terms). You can exercise this right by submitting a request. If you believe the information, we hold about you is inaccurate or no longer necessary, you can request its rectification, deletion, objection, or restriction of processing. To exercise these rights, contact us. We may request proof of identity for your protection and that of our users.
Keep in mind that we may reject requests that are unlawful, invalid, or infringe on the rights of others, or if we are unable to authenticate you. If you request information related to another user, such as copies of messages received from them through our service, the other user must provide written consent before releasing the information. We may also ask for proof of identity from the other user.
We may not be able to accommodate certain objections or restrictions on the processing of personal information if it prevents us from providing our service, such as not having access to your date of birth to ensure compliance with age requirements. In some jurisdictions, you have the right to lodge a complaint with the appropriate data protection authority if you have concerns about our processing of your personal information.
HOW LONG WE RETAIN YOUR INFORMATION:
We retain your personal information for as long as necessary for legitimate business purposes and as permitted by applicable law. If you decide to stop using our services, you can close your account, and your profile will no longer be visible to other users. Note that we automatically close accounts that have been inactive for two years. After account closure, we delete your personal information according to the following guidelines:
- Safety Retention: We retain information for three months following account closure to investigate unlawful or harmful conduct, based on our legitimate interest and that of potential third-party victims.
- Limited Information Retention: After the safety retention period, we delete most data. However, we retain limited information for specific purposes, including legal obligations, protection of our rights, establishment and defense of legal claims, prevention of banned users or underage individuals from creating new accounts, and user safety.
CHILDREN'S PRIVACY:
Our services are intended for individuals who are at least 17 years old. We do not permit individuals under the age of 16 to use our platform. If you suspect a user is under the age of 16, please report it through our reporting mechanism.
Job Candidates, Contractors, and Vendor Representatives:
We process the personal information of job candidates, contractors, and vendor representatives as part of our recruitment, talent management operations, and management of services provided by contractors and vendors. If you fall into these categories, certain terms of this Privacy Policy apply to the processing of your personal information. For job applicants, we process information provided in job applications and may share it with service providers and Match Group companies. We retain personal information for the duration necessary for these purposes.
POLICY CHANGES:
As we continuously explore new ways to facilitate meaningful connections, our data practices and policies may change. We will notify you in advance of any material changes so that you have time to review them.